Monthly Archives: November 2016

Buyer Loyalty: It’s who we are!

Buyer Loyalty: It’s who we are!

It all started in 2004. I had an incredible idea to change the world of real estate.

I would be the first in the entire world to have a real estate firm that only represents buyers. Quickly I became very humble because several hundred people had my idea before me!

Most of the real estate pioneers and current warriors belong to the National Association of Exclusive Buyer Agents or NAEBA. So, I was not a founding member, but I proudly joined the growing association.

If you read any book on how to be a successful real estate agent, the main emphasis is representing sellers. Essentially, the goal is to take listings to become prosperous.

As a member of NAEBA, we can not take listings because there is a vow to never represent sellers. We only represent buyers. There is a lot of risk in this model. Obviously an agent will limit their earnings by turning down listings.

Most NAEBA members are passionate about giving buyers phenomenal representation. Quite frankly, it’s a cause they really believe in and the proof is the potential lost revenue traded for increased consumer satisfaction.

A conflict of interest could arise in a sales offer. Especially if only one agent or company is involved in the deal. No NAEBA member would ever negotiate for the seller. During a stressful time, buyers get loyalty and know the agent will always be on their side. In this model, it’s all about buyer loyalty.

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My real estate story

My real estate story…… We’re different.

My company is unique. Actually, to my knowledge, no one in San Antonio is actively doing what we do in real estate.

We never work with sellers. Therefore, we are 100 percent loyal to the buyers. Still confused?

Its helpful to know my background. I’ve been in real estate since 1999. I started in a real estate firm with over 150 agents.

Every Tuesday morning, I faithfully attended the mandatory agent meeting. Most of the meeting was spent listening to agents promote their new listings, in detail.

The agents were encouraged to sell only the company inventory.  A seed was planted in my mind. Was this the best for the buyer? What if the best home was a listing with another company?

The system is not totally wrong. If you list a home with an agent, you want aggresive marketing. You would not want your agent to have an open house and tell a buyer the best home for the same price is located three blocks away!

Why is my company so different? We never represent a seller. No one in the company will ever represent a seller by taking a listing. So, when we show a home, our only interest is if it’s the best home for you, the buyer.  Only an exclusive buyer agency can give you this loyalty.

We are so glad to give San Antonio and Atlanta real estate buyers an option.

Ron Woodall

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